- fixed width site
- mobile-specific URL
- header too tall
- a lot of info displayed at once
- expand features discourage reading
- expected user action not clear
- add a green midway between military and stoplight.
- use palette more widely
- hierarchy, consistency, weight
- dynamic frame
- flagpole as organizing element
- give users control over what they see
- drive engagement
- Implement a consistent hierarchy of typefaces using color as a tool to indicate purpose and importance of copy.
- Propose a new richer call-to-action green that doesn’t lose the reference to military green.